When I was sweeping the other day at Starbucks I thought I heard the opening of an Okkervil River song, “Our Life Is Not a Movie, Or Maybe.” My heart stopped, and then I realized it was a completely different song. Why did my heart stop? So what if the radio in Starbucks is going to play a song that I love? So what if corporate culture has latched onto a highly promising band? This should be a good thing rather than a bad thing. They’ll sell more records. Let it go.
“1,2,3,4” by Feist appeared in an iPod commercial last fall. The appearance of this song in this commercial had no bearing on whether or not I liked The Reminder. I already thought The Reminder was a weak record with a few strong-as-steel tracks, “1,2,3,4” among them. What angered me and made me wish I’d never heard this song was the fact that it played in every commercial break of every football game I watched. It appeared in every commercial break of every football game I watched. Everyone has their breaking point, and every love wears thin from repetitive stress disorder. I could only take so much. I still think “1,2,3,4” is a good song (even if that one part doesn’t make any sense, “5,6,9,10”; what happened to 7 and 8?). I just never want to hear it again.
I’m not the kind of guy who gets upset when a favorite song appears in an advertisement. Let me qualify that. I’m not the kind of guy who typically gets upset when a favorite song appears in an advertisement, or even in a movie or some other setting where “selling out” may or may not have occurred. What I look for is context, as I’m sure I’ve said before. What is your song about, and what is your context? Do they coincide? If they do, go with it. If they don’t, please find another song or write your own.
While watching ESPN at 4:50 this morning (still on the ESPN kick; sorry) I saw a commercial for their NBA playoff coverage. Manu Ginobli and Steve Nash share opposite sides of the screen, their faces cut in half and placed together to make one, and they recite the same lines about loving the game, wanting the championship, hungering for more. What made me sit up wasn’t my love for basketball, if there is any love to speak of. It was the riff. I was listening to “House of Cards” by Radiohead in an ad for the NBA playoffs. My first thought was, “Cool! The best song on the new Radiohead album is getting some major air play. Good for them.” Honestly, that remained my thought until I showered this afternoon. I got to wondering what “House of Cards” is really about. I have never sat down to read the lyrics, which is something I like doing when I listen to a new record. I love chewing the gristle of music. That’s where the best parts are.
Here are the lyrics of “House of Cards”:
I don’t want to be your friend
I just want to be your lover
No matter how it ends
No matter how it starts
Forget about your house of cards
And I’ll do mine
Forget about your house of cards
And I’ll do mine
Fall off the table and get swept under by denial
The infrastructure will collapse
From voltage spikes
Put your keys in the bowl
Kiss your husband goodnight
Forget about your house of cards
And I’ll do mine
Forget about your house of cards
And I’ll do mine
Fall off the table and get swept under by denial
Denial, denial
Denial, denial
(Your ears should be burning)
Denial, denial
(Your ears should be burning)
This is a song about an affair. Our speaker is a man (or a woman, possibly) trying to convince a married woman to cheat on her husband. “No matter how it ends”: I don’t care if your marriage collapses like a house of cards. Your part is to forget your home. My part is to love you. Your husband can live in denial while the house collapses from the electricity of our love. Denial – you already know what that is. Admit that you love me and let’s get this underway.
Nothing at all to do with basketball, but I know why ESPN chose it as their trademark sound for the NBA playoffs. It sounds cool. It’s mellow. It’s as cool and mellow as slow motion highlights of Steve Nash striding in for lay-ups or jauntily passing the ball behind his back to Amari Stoudemaire. Sure, it sounds cool. I don’t think ESPN meant to imply that either man – Nash or Ginobli – is trying to convince a married woman to have an affair.
Or what if they are? Think of the role advertising plays. We are coaxed into doing things we otherwise wouldn’t. ESPN shows commercials for the NBA playoffs to convince people who otherwise wouldn’t watch to watch. You can cheat on American Idol. Desperate Housewives can wait. Dexter will still be there when you get home. Just admit you want to watch some basketball and we can get this show on the road.
I just had an existential moment. I love music. I think that’s what’s supposed to happen. Thank God for the gristle.
PS- I’m still listening to Blind Faith.